Purchasing a new watch can be overwhelming for those who are not familiar with the process. This is especially true if you’re in the market for a luxury brand. Acquiring the right watch will entail lots of research and you’ll also need to have an eye for fashion. Given the extremely high price tag that many luxury watches carry; you’ll want something that will stand the test of time and which will appreciate in value.

How Much Do You Want To Spend?

Luxury watches vary widely in prices. For instance, if you want a Patek Philippe Nautilus it could cost over $70,000 depending on the condition. Other brands could cost as little as $2,000 or $3,000. At minimum you should expect to pay four figures for a luxury watch, and probably five. When it comes to selecting a brand you should always prioritize the one you desire over the one you can afford.

Put another way, if there is a watch you want but you don’t have the money to pay for, wait until you do. That way you don’t have to worry about buyer’s remorse. These watches are far too expensive to settle for anything less than the best.

Consider The Function And Brand

The brand you choose will influence how much you’ll spend. The top luxury watches will usually be designed by Swiss manufacturers who have been in existence for over 100 years, and these brands will be the most costly. In regards to function, there are watches designed for elegance and those designed for sports or outdoor activities.

If you spend a lot of time outdoors swimming, hiking or hunting, you will want to select a different type of watch than you would for formal settings such as cocktail parties or business meetings. Outdoorsman should consider a watch like the Breitling which can send out an SOS to rescue teams in the event that you have an emergency. Businessmen that travel regularly to different time zones would benefit from a watch that displays a calendar or chronograph.

The Watch Should Appeal To Your Aesthetic Tastes

It is also essential that the watch appeal to your aesthetic desires. There are many options available for this. You could choose a more classical design or something larger and sporty. The watch that you wear should be a reflection of who you are as a person. Like the rest of your clothing, it should be a reflection of your personality. Your friends, family or significant other may suggest a watch that they think looks great on you, but which is not you. This advice should be ignored in favor of choosing a watch that reflects your spirit.

Purchasing a luxury watch is not for the lazy, even if you have the money to afford it. These watches have been produced for centuries and there are many brands and models available, meaning that unless you’re willing to do the research, at best you’ll end up with a watch you don’t like and at worse you’ll end up with something that is overpriced or poorly designed.