While Chanel is primarily known for their cosmetics, they also have a distinguished history in watchmaking. Their timepieces showcase French design in a manner that few brands can, particularly with their famous motif. Of all the watches produced by Chanel, its most iconic is the J12, which has become one of the most coveted timepieces among watch collection enthusiasts.

The Patek Philippe Power Reserve Moon (5085) is a watch that manages to distinguish itself in a brand known for its distinction, which is no easy feat. Along with the Nautilus, it is one of the few Patek luxury watches to incorporate metallic bracelets, and it has a classic look which is timeless with superb movement.

Since its inception, Perrelet has continuously made advances in watches and horology, and is most famous for its invention of the world’s first watch which was self-winding. However, this is just one of the many contributions that it has made to the mechanical watch industry, which has allowed the brand to flourish for more than two centuries.

Mercier was first established in 1830 by brothers Celestin and Louis Baume in the Swiss village of Les Bois, and like many watchmakers of the time, they initially focused on pocket watches. However, the company evolved rapidly and built a reputation for designing sophisticated models which utilize a variety of innovations. While most watchmakers focused exclusively on male clientele, Louis Baume recognized the importance of women’s watches and in 1869 gave his daughter a pocket watch made from gold.

The Hamilton Watch Company was established in 1892, in Lancaster, Pennsylvania. Although it originates in the United States, the brand today is sold under the Swatch Group which is a Swiss-owned company located in Bienne. When the company was first formed, it became notable for its luxury wristwatches and pocket watches, but ceased American manufacturing by the 1960s. Today, it has become a conglomerate which is highly diversified.

Those who are considering buying a new watch may ask themselves which is better, a contemporary or vintage model? The watch industry is very complex with so many brands, designs and styles that inexperienced shoppers can quickly become overwhelmed. Below are some key things you should know about contemporary or modern watches versus vintage timepieces which were manufactured decades or even centuries ago.