One question that jewelry makers have had for years is why consumers purchase their jewels from specific designers. Aside from the fact that that there are some brands that have created an unforgettable impression, there are other reasons which might not be as obvious, which are highlighted below.

Excellent Photos

Most jewelry consumers are visually oriented. It isn’t enough just to take pictures of jewelry, these photos must be fabulous. Every angle must be explored, and they should be shown on the bodies of an actual person, whether it be their ear, hand, neck or wrist. Ideally, the photos should be taken with a professional camera that provides high resolution images.

The Jewelry Must Be Original

Jewelry designers that mimic others or use an approach which is too conventional will quickly be ignored and overlooked by designers who take a more radical design approach. While no one should be expected to reinvent the wheel (all Gucci necklaces have the same basic shape) the jewelry you design should have a unique flair or characteristic which is unseen in rival products. In other words, every jewel should have a signature look, one which is recognizable to every person that sees it.

The Quality Must Be Exceptional

Jewelry must be high in quality, and preferably fabricated by hand. Most consumers don’t care much for jewels that are mass produced, since they prefer distinct products that will give them a one of a kind appearance and which will last for generations.

Color Usage

Consumers desire colorful gems that are used in artful ways. Placing these stones together in a creative manner is a skill that takes years to master. The jewelry must be conceived first, then designed and actually assembled. To fully understand, one should try designing gems themselves or visiting a popular gem show.

Simple To Wear

Jewelry should always be simple and comfortable to adorn. Consumers desire jewelry that will function with the clothing and outfits they usually wear, a product which allows them to layer, mix and match in any way they want.

The Designer And Website

Consumers want to feel connections to the designers they purchase from. Their aesthetic preferences must be in alignment, both in terms of style and sustainability. Things which are important to the designer should also be important to the consumer, and since many jewelry purchases are increasingly taking place over the web, it is essential that the website be accessible and simple to use, with good navigation and outstanding editorials which highlight the merchandise that is available and upcoming.

Long Lasting

Many jewelry and fashion designers have come and gone over the years, but consumers prefer brands that stand the test of time. They want designers who are passionate about jewelry making and will design timeless products that can be worn generations after their inception. No one is interested in fly by night brands, which is why it is challenging for new jewelers to make a name for themselves.